Golshid Yousefi
UX Designer

Amjad Ali khan

Redesign Assignment (Sarod.com)

What is Sarod.com?

Sarod.com is the website of Maestro Amjad Ali Khan as the main title of the site shows.

The site is used to showcase the musicians’ accomplishments, life stories, music and videos, tour information, etc. to the fans.

The site also provides entry points to his son’s Amaan and Ayaan’s sites, the introduction of the instrument and the museum of the sarod.

Who is Amjad Ali Khan?

Amjad Ali Khan Bangash (born 9 October 1945) is an Indian classical sarod player, best known for his clear and fast ekhara taans. Khan was born into a classical musical family and has performed internationally since the 1960s. He was awarded India's second-highest civilian honor Padma Vibhushan in 2001. (Wikipedia)

PROJECT OVERVIEW
Amjad Ali khan

Objectives

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Design Goals

  • Update the visual UI of the site to be more modern
  • Responsive web design which will work on mobile devices
  • Improve the usability of the site from a fan’s perspective
  • Innovative designs to keep fans engaged
  • Potentially be beneficial to the musicians

The Process
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DISCOVER
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DEFINE
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DEVELOP
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DESIGN
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Typography and color pallet is always very important for me. I believe typography and colors should be carefully chosen based on design understanding and more importantly based on design metrics and usability testing. Well, here because of the time constraints, I did not have the opportunity to develop design metrics for choosing colors and typeface. So, I relied on my design instincts and understanding.

I choose colors to convey arts, peace, simplicity, and calm that is provided to the user by listing to the music of Amjad Ali Khan.

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DELIVER
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Amjad Ali khan
REFLECTIONS

Next Step

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